We need to analyze several issues about the social and economic situation. One is the economic situation. At different stages of economic development, the willingness and frequency of tourists are different. The number of trips is related to the level of economic development and water park equipment. Secondly, the
population, the number of tourists is definitely related to the population
base. The total population, age structure and family structure were analyzed.
These are all related to travel. The willingness to travel has a great
relationship with age. With the increase of age, people's willingness to travel
will have a parabolic process. The middle section is the most critical. Another is income, income should be
linked with the economy, if a local economic income is relatively high and
ticket revenue is relatively high. Taking Zhuhai project as an example, the
relationship between admission tickets and per capita monthly income is about
0.76%. The relationship between Disney and Japan's per capita monthly income is
about 0.016% in Japan and 0.013% in the United States, so you find that the
proportion of ticket consumption in per capita monthly income is much higher in
China, more than a dozen times higher. In this case, why is the rate of
overseas revisits so high? Because this kind of consumption accounts for a
relatively low proportion of his total income, they have the ability to consume
many times. If the proportion is high, their travel frequency and willingness
will certainly be affected. Therefore, if a place has a relatively high level
of economic income, it will have a positive impact on water parks.
Market demand and market analysis are two
concepts, market concept is the overall analysis, demand analysis is positioning,
to analyze the specific products of the target market preferences. When we
study the National Tourism products, we find that many products are out of
place with the market. For example, the positioning is the remote tourist
market, while the products satisfy the local resident market, the final result
is failure. So this part needs to be studied very carefully. We must analyze
the main market thoroughly. At present, many international famous market
research companies do research reports in China. Basically, they only do
qualitative analysis, but not qualitative and quantitative research on the
landing of this project. This is what we have seen. We can deduce a lot of
things from the demand, after analysis, we can deduce the product type
selection and composition proportion according to the demand immediately.
Besides, what thematic activities should be launched to cater to the market
demand, what operation and management methods should be used to make this
product run smoothly in the future, what kind of related supporting facilities
can make the tourists experience better, and at the same time make my original
consumption higher.
Estimation
of investment scale is a very important part. How much money should we invest
in a water park here? We must not think it out in our head. We must base it on
the market. There are actually
several elements in this. First, the front market judgment: the amount of
tourists, the amount of tourists decides the amount of entertainment, so as to
determine the amount of
water park equipments, through the amount of
water park equipment can be
estimated the proportion of investment; second, product positioning: low-grade,
middle-grade, high-grade, quality determines the volume of investment; third,
with the future of the whole market and your operation, market positioning.
Investment must take these factors into account, and finally make a scientific
judgment.
water park equipment from HAISAN
